Konica Minolta sells printing presses. Who knew? We though they used to just sell cameras back in the 80’s. Turns out, Konica Minolta sells a massive printing press that prints tens of thousands of pages an hour. Many large direct mail shops are buying this press and printing variable data on each page they print, stuff and mail for customers all around the globe. We have been producing content for Konica Minolta around their AccurioJet KM-1 generally as marketing material for Konica Minolta but we also produce a version of the videos for the companies that have purchased the press. This has helped solve content problems for the KM-1 team and has offered their clients added value. Our goal in every video is to help show how the purchasing agency is the guide to their direct mail customers. We do this with choice questions and creative brief documents that support the projects.